Hijra Bank and Baitullah SuperApp Sign Strategic Agreement to Serve 1 Million New Umrah and Hajj Pilgrims from Indonesia


21 Feb 2024

3 Min Read

Jakarta, February 21, 2024 – Hijra Bank, as a modern trusted digital Shariah bank committed in Indonesia, always strives to provide convenience to the community in conducting Shariah-compliant transactions. Hijra Bank innovates by forming a strategic partnership with Baitullah SuperApp, a technology platform to facilitate prospective pilgrims, especially millennials and Gen Z, in selecting and obtaining Umrah, Umrah Plus, Special Hajj, and Halal Tourism packages according to their needs.

The Strategic Agreement, aimed at digitizing Hajj & Umrah savings to facilitate young people in worship, was signed directly by the CEO of Hijra Bank, Bembi Juniar, and the Commissioner of Baitullah SuperApp, Nadhif Kasyvilla, in Jakarta (21/2).

Bembi Juniar, CEO of Hijra Bank, says “The collaboration with Baitullah SuperApp will enable us to be involved in the pilgrimage and Umrah service sector, which not only provides financial benefits but also has a positive social impact for the company. We hope this agreement will further facilitate millennials and Gen Z in realizing their dreams of performing highly recommended Sunnah worship. Of course, Hijra Bank and Baitullah SuperApp are here to enhance the spiritual satisfaction, quality of life, and well-being of pilgrims from preparation until their return to the Homeland.”

“Baitullah SuperApp is part of the effort to reach out and facilitate the younger generation in planning, choosing, and performing Umrah and special Hajj through modern technology. We offer a variety of options and partnerships with officially licensed and experienced organizers. The presence of Hijra Bank can strengthen our ecosystem by providing financial features to finance the selected services. So users don’t have to struggle to find trusted financial institutions and make it easier,” explained Nadhif Kasyvilla, Commissioner of Baitullah SuperApp.

Users of Hijra Bank and Baitullah SuperApp can enjoy the services offered by each platform. After this cooperation becomes fully effective, these services will become the primary choice for the younger generation, including millennials and Gen Z, in planning Umrah and special Hajj pilgrimages. With the collaboration with Baitullah SuperApp, Hijra Bank targets the distribution of financing and savings for Hajj and Umrah to 1 million young people to make worship easier.

Serving the High Interest and Long-term Opportunities in the Indonesian Market
The interest of the Indonesian people in performing Umrah continues to increase from year to year. According to data from the Indonesian Ministry of Religious Affairs as of August 2023, the number of Umrah pilgrims from Indonesia reached 808,301 out of a total of 13.3 million Umrah pilgrims worldwide, an increase of 58% since 2019. Currently, Indonesia is the country with the highest number of Umrah pilgrims in the world, surpassing India, Pakistan, and Bangladesh.

The prospects for the growth of Umrah travel businesses are predicted to remain bright with the increasing number of middle-class Muslims who have the financial ability to perform the pilgrimage, the increase in income and lifestyle of the population, and the ease of access to information, financing, and transportation to the Holy Land. The demand for Umrah pilgrimages from Indonesia is estimated to continue to increase by an average of 10% per year over the next five years.

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